What is a direct Google review link?

It is a URL that opens the Google review form for one specific business location.

Can I use the link on an NFC tag?

Yes. Save it as a URL record on a compatible NFC tag so customers can open the review form with a tap.

Can the generator convert maps.app.goo.gl links?

Yes. It expands the shortened Maps URL, extracts Google's location identifier, and builds the direct review-action link. An expanded URL or Place ID can be used if the resolver is temporarily unavailable.

Build your direct review URL.

Paste a Google Maps short link, expanded Maps URL, or Place ID. The tool resolves the location and creates a direct review-action URL.

1Automatically expands supported maps.app.goo.gl share links.
2Accepts Place IDs and full Maps URLs containing a Place ID or Google Maps data ID.
3Creates Google's direct Place ID or Maps review-action link format.

Paste a Google Maps short link, full Maps URL, or Place ID to begin.

Free business tool

Google Review Link Generator.

Create a direct link that opens your Google review form. Copy it, share it, turn it into a QR code, or write it to an NFC tag for a fast one-tap customer experience.

✓ Free to use ✓ No account required ✓ Automatic Maps-link conversion

★★★★★

How was your experience?

A direct link takes customers to the correct business review form without asking them to search.

search.google.com/local/writereview?placeid=...

Why use a direct link?

Less searching. More completed reviews.

A direct review URL removes unnecessary steps while keeping the customer in control of what they write and whether they submit it.

Opens the right location

Customers land on the review form for the specific Google Business Profile represented by the Place ID.

Works across channels

Use the same URL in NFC tags, QR codes, receipts, email follow-ups, websites, or printed table cards.

Transparent processing

Place IDs are processed locally. Only shortened Maps links are sent to the URL-expansion service so their destination can be identified.

Three simple steps

From Google Maps to a review link.

STEP 01

Copy the Maps link

Open the business in Google Maps, tap Share, and copy its link. Short https://maps.app.goo.gl/VwPxzpGsousQqtrH7 links are supported.

STEP 02

Generate and test

Paste the value above, generate the URL, and open it once to verify that the correct business appears.

STEP 03

Share responsibly

Place the link where real customers can voluntarily leave honest feedback. Never require a particular rating.

Best NFC workflow

Write the review link with NFC Root.

After generating the URL, NFC Root gives you a focused URL-writing workflow, live byte-size checks, tag verification, saved templates, and repeatable batch writing.

NFC Root — All In OneRead, write, save and manage NFC tags

Copy the generated URLUse the Copy link button and test the result before writing tags.

Choose Write → URL / LinkPaste the direct review URL into NFC Root and check its byte size.

Tap an NTAG213 or larger tagA standard NTAG213 usually has enough user memory for this compact review URL. NFC Root confirms compatibility before writing.

Test before installationScan the tag with another phone, confirm the correct location, then place it where customers can easily reach it.

Helpful answers

Google review link FAQ.

What is a Google Place ID?

A Place ID is Google's unique identifier for a location or business listing. A direct review URL uses this value to open the correct review form.

Can the tool convert maps.app.goo.gl links automatically?

Yes. The generator sends only the shortened Maps URL to a URL-expansion service, extracts Google's location identifier from the destination, and builds the direct review-action link. If that service is temporarily unavailable, you can paste the expanded URL or Place ID.

Which NFC tag should I use?

NTAG213 is a practical choice for a compact direct review URL. Use NTAG215 or NTAG216 when you need more memory. Always check the payload size before writing.

Does this tool submit or monitor reviews?

No. It only constructs a URL. Reviews are written and submitted on Google's interface, and this page cannot see their content.

Can I ask only happy customers for reviews?

Ask customers for honest feedback consistently and follow Google Business Profile policies. Do not condition access, rewards, or support on a positive rating.

Important: Google Maps and Google Business Profile are trademarks of Google LLC. NFC Root is an independent tool and is not affiliated with or endorsed by Google. Always verify your generated link and follow the current Google review policies.